Why 'Vote With Us' Can't Handle the Truth

Why 'Vote With Us' Can't Handle the Truth

'Vote With Us' launched before the 2020 elections with the aim of mobilizing U.S. citizens to vote, using influencers and digital campaigns with a particular direction. Here's why it's more marketing than substance.

Vince Vanguard

Vince Vanguard

You've probably heard of 'Vote With Us', right? This is the platform that’s been marketed as the savior of democracy, launched right before the 2020 U.S. elections. Think slick campaigns, emotional videos, and a lot of pressure to fall in line with popular opinion. Who's behind it? Oh, just a coalition of non-profit organizations and famous influencers. What’s their goal? To mobilize every citizen to vote - which begs the question, 'vote for what exactly?' The 'when' was the critical 2020 elections, and the 'where' was literally everywhere, thanks to the digital tentacles spread across social media. And the why? Well, it's sold as a movement for change, but let’s decipher what change actually means in this context.

Here’s why they think they’re clever: 'Vote With Us' uses the voices of celebrities and social influencers. Essentially, it’s a super PAC's dream. Why listen to your neighbor when you have a rock star telling you what to do via Instagram? Their charming facade masks a cunning aim: to ensure the votes swing in a particular direction. If you’re a conservative thinker, it’s easy to see how this could backfire.

Remember civics lessons? Where you learned about the importance of individual thought, balanced argument, and that nuanced thing called a 'secret ballot'? Yeah, that’s not how 'Vote With Us' plays. It’s more like assembling the masses to stampede over the sacred grounds of diversified political ideologies.

They hype it up with phrases like 'historic turnout' and 'every vote counts.' Don’t get me wrong, voting is crucial. But it’s the way ‘Vote With Us’ campaigns - seemingly sending the message that if you’re not on their bandwagon, you might as well be irrelevant. They provide quick, easy buttons to pop into the political process without fully engaging with all viewpoints. Doesn’t this fly in the face of what it means to truly participate in a democracy?

Now, let’s chat about the psychological game at play. They aim to tap into the social anxiety of being 'left out.' If you’re not going to the polls or if your ballot doesn't match their preferred policies, you're portrayed as part of the problem. It’s a clever tactic, but one that bulldozes right over the American principle of freedom of choice. Instead of educating voters on the importance of examining all sides, it’s a monologue disguised as a dialogue.

Have you seen the digital ads they threw around like confetti? Votes thrust into the algorithms of your favorite streaming services with all the subtlety of a marching band. The glossy veneer is lovely to look at, but like sugary cereal, it lacks substance. They appeal to emotions, but they don’t stimulate genuine thought. Pundits who love statistics are enamored, pointing to the uptick in voter registration as proof of success. But what about the quality of informed voters?

Think about their filtering mechanism: who gets showcased and why? Spoiler alert: it’s those parroting their narrative, not the ones encouraging genuine debate. It’s a sea of echo chambers that resonates with their own beliefs. If 'Vote With Us' truly wanted an educated electorate, they’d inspire individuals to go beyond mere participation to becoming informed citizens.

Remember, they sprang up just in time to make a splash in the 2020 elections, which makes you wonder whether it's just opportunism or true altruism. The rush of excitement may have worked for a few election cycles, but what happens when the novelty wears off? Elevating celebrity endorsement over thoughtful discussion is risky business, built on the shaky premise that star power equals responsible citizenship.

What’s the antidote here? It’s straightforward: stand for balanced information and promote independent thinking. A clickable trend or viral song shouldn’t overshadow your responsibility to think for yourself. If the endgame is merely to galvanize numbers in one corner, then critical thinking has been sacrificed at the altar of pop culture.

So, here's the real question to ponder: Does 'Vote With Us' foster a more educated and involved electorate, or a generation that's trained to follow hashtags and trending topics? They preach change, but let's not forget that the best way to enact change is through informed decision-making that crosses party lines. Because if 'voting with us' really means 'vote like us,' then maybe they can’t handle the truth.