If you think influencers began with Instagram, think again. Evander Berry Wall was rocking the title of ‘arbitrator of fashion’ long before the word influencer even existed. Born in 1860 in New York City, Wall became a legendary figure in the late 19th and early 20th centuries. He was what you’d call today a fashion icon, but back then, he was dubbed the ‘King of the Dudes’. Known for his extravagant clothing and unique style, Wall lived his life on his own terms, in an era that often rewarded conformity.
Evander grew up during a time when class and wealth played significant roles in society. It's crucial to understand his larger-than-life persona was more than just a reflection of his love for fashion; it was a rebellion against societal norms. In a world where men stuck to traditional styles, Evander chose flair, silk top hats, lavish cravats, and suits so vibrant they could practically glow in the dark.
Wall was more than just a fashion enthusiast. He was a product of the Gilded Age—a time characterized by rapid economic growth in America post-Civil War. With family money from inheritance, he turned to the high society of New York, often seen flaunting not just expensive clothing but also a lifestyle that drew attention. Parties, opulent settings, and his willingness to splash thousands of dollars on fashion made him a favorite for some, and a cautionary tale for others.
Evander’s persona captured imaginations but also stirred varying opinions about wealth and its uses. Some saw it as extreme and frivolous at a time when many lived in poverty. His extravagant lifestyle was often criticized for being disconnected from the reality experienced by the majority. In a way, he was both adored and scorned—a figure that encouraged others to rethink their perspectives on wealth and self-expression.
Wall found himself at the epicenter of social events and competitive dressing. It was at one such party that Wall reportedly wore more than forty different outfits in a single day. This wasn’t just for attention but a declaration, almost a challenge to the norms of the time.
By the turn of the century, Evander moved to Europe, tired of New York’s hustle and taking solace in the elegance of Paris. His presence in Europe was equally impactful. In Paris, he continued to captivate with his fashion, attending horse races, and dazzling Parisian society with his impeccable style.
Even in absentia, he continued to influence the fashion scene back in America. Opportunities for diverse expressions of individualism in youth culture we see today were shaped by pioneers like Wall. The continuous debate around aesthetics and identity owes much to figures who dared to live differently.
In today's culture, where fashion is tied to identity and self-expression, Wall is remembered as a cultural precursor to this movement. Certainly, Wall’s life was intertwined with opulence and privilege. But one can respect his defiance against uniformity and his fearless embodiment of personal style.
Wall's style serves as a reminder of how societal norms evolve. His story opens dialogue on how fashion can challenge norms and act as a silent protest, creating a ripple effect through generations. While his lifestyle wasn’t an attainable dream for many, it demonstrated that clothing choice wasn’t just about fabric; it was about character and a narrative of one’s life.
For Gen Z riding the digital wave, Wall’s life is especially relevant. Much like the influencers of today, Wall’s legacy prompts discussions on the social responsibilities of individuals with influence. Where do we draw lines between expression and excess? Given how social media blurs lines between personal and public life, one could argue the complexities Wall faced are not so different from what today’s influencers navigate.
Understanding Evander Berry Wall involves more than just appreciating his flair for fashion. It's about acknowledging how he shaped and reflected social conversations of his time. He was complex, larger-than-life, and unapologetically himself, living in a world that wasn't always ready for such boldness. Loved by some and criticized by others, Wall was, if nothing else, a harbinger of individual expression—a rug on which modern society continues to weave the patterns of identity and societal norms.