Consumer Psychology

The Intriguing World of Free Products: Blessing or Bait?

Free products are all around us, enticing consumers into exploration with zero cost upfront. While they satisfy our cravings for deals, they can be tools of persuasion with hidden complexities.

The Secret Science Behind Free Products: Why Companies Give Stuff Away

Unveiling the enchanting phenomenon of free products, this blog post explores the intricate web of psychology and pioneering marketing strategies that encourage businesses to offer us enticing freebies.

The Sneaky Trick of the Decoy Effect

The decoy effect tricks consumers into spending more by offering a 'decoy' option that reshapes their perception of value. This marketing strategy quietly manipulates decision-making, leading us to seemingly more attractive choices.

How 'Share a Coke' Shook Up the Soda World

'Share a Coke' shook up the soda industry, transforming a simple brand into a cultural phenomenon. This marketing campaign redefined personalization in the most engaging way.