Consumer Behavior

Unlock the secrets of consumer behavior and discover what truly drives people to make the choices they do in today's ever-evolving marketplace.

Ellis Jones: The Sociologist Who's Turning Heads and Ruffling Feathers

Vince Vanguard

Ellis Jones challenges consumerism and corporate practices with his hard-hitting approach to social responsibility and ethical purchasing, inspiring a new wave of conscious consumers.

Beyond Price: Competing in Style

KC Fairlight

Dive into the bustling bazaar of non-price competition, where brands battle for attention without slashing prices. Discover why Gen Z craves more than cost savings in today’s online market.

Sharing a Coke and More Than Just a Name

KC Fairlight

Coca-Cola's 'Share a Coke' campaign, launched in 2011, replaced its logo with popular names, urging people worldwide to share personalized drinks, sparking both praise and controversy.

The Truth About Showcase Retailer: A Conservative's Perspective

Vince Vanguard

Showcase, a daring retailer since 1994, serves up cool, quirky products that defy conventional shopping trends. Its success signals a departure from mainstream monotony.

Spot the Sneaky: Unpacking the Craft of Product Placement

KC Fairlight

Ever noticed how your favorite characters always happen to use certain brands? Product placement is the sneaky yet powerful marketing tool that's quietly reshaping storytelling as we know it.

The Sneaky Art of Product Placement: Hollywood's Hidden Agenda

Vince Vanguard

Uncover the pervasive influence of product placement in Hollywood and its impact on consumer culture.

The Rise and Fall of Latham Circle Mall: A Nostalgic Journey

Martin Sparks

This article delves into the history and transformation of Latham Circle Mall, highlighting its impact on community and retail evolution.

Bear-y Good Deals: The Costco Bear Phenomenon

KC Fairlight

Costco has turned heads with its gigantic teddy bear, a spectacle that turned into a cultural phenomenon igniting joy and sparking debate across the nation.

The Milk That Sparked a Movement

KC Fairlight

A milk price controversy in San Francisco ignites a national conversation on economic inequality, ethical consumerism, and corporate responsibility.