Behavioral Economics

Unlock the secrets of human decision-making as behavioral economics challenges the rationality of our choices and reveals the hidden forces shaping our financial lives.

The Dance of Dollars: Rational Economic Exchange

KC Fairlight

Learn how rational economic exchange shapes financial interactions and the role of human behavior in market dynamics.

The Sneaky Trick of the Decoy Effect

KC Fairlight

The decoy effect tricks consumers into spending more by offering a 'decoy' option that reshapes their perception of value. This marketing strategy quietly manipulates decision-making, leading us to seemingly more attractive choices.

The Perverse Incentive Paradox: When Good Intentions Backfire

KC Fairlight

Learn how well-intentioned incentives can lead to unintended negative consequences across various sectors, from business to education and environmental policies.