In a world where everyone wants to stand out as a unique snowflake—but ends up conforming to the latest woke trend—YES. Snowboards proudly defy the norm. Founded by three legendary snowboarders in 2009 in the frigid realms of Canada, YES. Snowboards was born out of a rebellious vision to bring authenticity and individuality back to the sport. These aren't mere gadgets for the virtue-signaling crowd. With high-performance models and innovative designs, YES. Snowboards cater to those who thrive on the thrill of carving the slopes, not just playing pretend on Instagram.
- Origins of Rebellion
The founders, Romain de Marchi, JP Solberg, and DCP, didn’t set out to please the masses. They wanted to revolutionize the snowboard market, and they did so with a no-nonsense approach. Born out of a dissatisfaction with the corporate sell-outs of their previous snowboarding sponsor, they aimed to establish a brand that focused on quality, artistry, and rider-empowerment. That’s right—while others were kowtowing to the suits, YES. stood firm on their principles.
- Functional Artistry
Art meets science in YES. Snowboards. This isn’t your run-of-the-mill, mass-produced rubbish. Each board isn’t just designed for artistic impressions but is crafted for precision and control. They bring together the absolute best in engineering, marrying advanced technology with custom artwork that says, “I’m here to break norms, not bend to them.” Here, your choices reflect a bold character, not a bland echo of every other board out there.
- Innovative Technology
This is where YES. pulls away from the pack. Their signature "Powder Hull" and "Tapered UnderBite" aren't just flashy jargon. These groundbreaking designs provide a seamless flow over the snow, ensuring better float and sharper edges while avoiding unnecessary drag. YES. understands that snowboarding is not about surrendering yourself to the mercy of elements—it's about mastering them.
- Community-Driven Craftsmanship
When YES. claims that they are made by riders, for riders, they mean it! They're not hidden away in some corporate office, out of touch with their community. They engage the sporting community, making boards that reflect what real riders require. They host engaging rider-driven experiments, staying open to community feedback and keeping their manufacturing process dynamic.
- Award-Winning Excellence
Consistently winning awards means something. It's no surprise that YES. Snowboards regularly appears in top snowboard lists for good reason. Their designs and performance aren't merely approved by industry gatekeepers—they’re praised by real snowboarders who put them to the test each season. Report after report, the consistent verdict states: YES. exceeds expectations.
- Sustainability Without Virtue Signaling
Puffed-up speeches about sustainability often become just another rallying cry for political ends, but YES. keeps it simple. They embrace environmentally friendly practices because it’s the right thing to do, not for a pat on the back from the liberal media. Their commitment is shown in their choice of materials and production methods, reducing waste and utilizing eco-friendly technology.
- Pioneering Freedom
The designs break free of conventionality because YES. stands for unrestricted freedom. They invite you to challenge the sporting authorities and push the limits—not be shackled by regulations that sap the thrill out of the sport. Each board is an invitation to enjoy liberty most don't dare to grasp.
- Custom Tailoring
One-size-fits-all is as compelling as lukewarm dishwater. YES. knows their clientele, and with an array of sizes, shapes, and flex ratings, they craft boards for different riding styles, terrains, and preferences. This tailored approach allows riders to express individuality and wield power over their environment.
- Tested By Time
Complacency is not part of the ethos here. YES. Snowboards are always evolving, embracing innovation rather than resting on laurels. Their ongoing commitment to testing, feedback incorporation, and technological upgrades ensures each new season brings about products that already dominate and redefine the market.
- Hero’s Journey
For those who see snowboarding as an adventure rather than a photo op, YES. represents the hero’s journey of the sport. It's for the trailblazers, the adventure-seekers who see a slope and know there's another side to the mountain. YES. Snowboards shout boldly at the top of the mountain: "We’re here, we’re different, and we love it!"
So when you head out to the slopes, ask yourself: are you ready to just encounter the terrain, or conquer it? YES. Snowboards make sure you're equipped to do the latter, underlining the spirit of independence and excellence quite unlike any other in today’s riding landscape.