George Brough: The Man Who Revolutionized Motorcycling

George Brough, a name that sends shivers down the spines of motorcycle enthusiasts, was the mastermind behind the legendary Brough Superior motorcycles. Born in Nottingham, England, in 1890, Brough was destined to leave an indelible mark on the world of motorcycling. In the early 20th century, when motorcycles were still a novelty, Brough dared to dream bigger and bolder. By 1919, he had founded Brough Superior, a company that would become synonymous with luxury, speed, and innovation. His creations were not just machines; they were works of art that attracted the elite and the adventurous alike. Brough's vision was simple: to build the fastest, most luxurious motorcycles the world had ever seen, and he succeeded beyond anyone's wildest expectations.

First off, let's talk about the sheer audacity of George Brough. In an era when most people were content with basic, utilitarian motorcycles, Brough had the nerve to create something extraordinary. He wasn't interested in making just another bike; he wanted to craft the "Rolls-Royce of Motorcycles." And boy, did he deliver! His Brough Superior SS100 was the first motorcycle to be guaranteed to reach 100 mph, a feat that was unheard of at the time. This wasn't just a bike; it was a statement, a declaration that motorcycles could be both powerful and luxurious.

Now, let's address the elephant in the room: the price tag. Brough Superior motorcycles were not cheap, and they weren't meant to be. They were a status symbol, a way for the wealthy to flaunt their success and taste. In today's terms, owning a Brough Superior was like driving a Ferrari or a Lamborghini. It was a way to show the world that you had arrived, that you were part of an exclusive club. And let's be honest, who doesn't want to be part of an exclusive club?

But it wasn't just about luxury and speed. Brough was a perfectionist, a man who demanded the best from himself and his creations. Each Brough Superior was hand-built, with meticulous attention to detail. Brough personally tested each motorcycle before it left the factory, ensuring that it met his exacting standards. This commitment to quality is what set Brough Superior apart from the competition and cemented its place in history.

Of course, we can't talk about George Brough without mentioning his famous clientele. T.E. Lawrence, better known as Lawrence of Arabia, was a devoted fan of Brough Superior motorcycles. He owned several and famously said, "A skittish motorbike with a touch of blood in it is better than all the riding animals on earth." When a man like Lawrence of Arabia sings your praises, you know you're doing something right.

Let's not forget the impact Brough had on the motorcycle industry as a whole. His innovations pushed other manufacturers to step up their game, leading to advancements in speed, safety, and design. Brough's influence can still be seen today in the high-performance motorcycles that dominate the market. He set a standard that others could only hope to follow.

And here's a little nugget to chew on: George Brough was a showman. He understood the power of marketing and used it to his advantage. He organized publicity stunts, like racing his motorcycles against airplanes, to capture the public's imagination. He knew how to create buzz and keep his brand in the spotlight. In today's world, he'd probably be a social media sensation, with millions of followers hanging on his every word.

So, why does George Brough matter today? Because he was a pioneer, a visionary who refused to settle for mediocrity. He showed the world that motorcycles could be more than just a means of transportation; they could be a symbol of freedom, power, and prestige. In a world where everyone seems content to follow the crowd, Brough dared to be different, and that's something worth celebrating.