Say It Live and Loud: A Historic Night in Dallas, 08.26.68

Say It Live and Loud: A Historic Night in Dallas, 08.26.68

Relive the historic 1968 Dallas concert where James Brown's electrifying performance became a symbol of empowerment and social change during the civil rights movement.

Martin Sparks

Martin Sparks

Say It Live and Loud: A Historic Night in Dallas, 08.26.68

On the electrifying night of August 26, 1968, the legendary James Brown took the stage at the Dallas Memorial Auditorium in Texas, delivering a performance that would be immortalized in the live album "Say It Live and Loud: Live in Dallas 08.26.68." This concert was not just any performance; it was a powerful expression of music and social commentary during a pivotal time in American history. The "Godfather of Soul" was at the height of his career, and his music was resonating with audiences across the nation, especially during the civil rights movement.

The album captures the raw energy and passion of James Brown and his band, The Famous Flames, as they performed hits like "I Got the Feelin'," "Cold Sweat," and the socially charged anthem "Say It Loud – I'm Black and I'm Proud." This performance was significant not only for its musical brilliance but also for its timing. Taking place just months after the assassination of Dr. Martin Luther King Jr., the concert was a beacon of empowerment and resilience for the African American community.

James Brown's influence extended beyond music; he was a cultural icon who used his platform to advocate for social change. The Dallas concert was a testament to his ability to connect with audiences on a profound level, using his music to inspire and uplift. The live album, released decades later, serves as a time capsule, preserving the spirit of that night and the message of unity and pride that James Brown championed.

Listening to "Say It Live and Loud" is like stepping back in time to witness a moment when music and social consciousness converged, leaving an indelible mark on history. The album remains a powerful reminder of the role that artists can play in shaping societal narratives and the enduring power of live performance to move and motivate.