The Rise of Skift: Transforming Travel Industry Insights

In the bustling world of travel and tourism, Skift has emerged as a dynamic force, revolutionizing how industry insights are shared and understood. Founded in 2012 by Rafat Ali and Jason Clampet, Skift is a New York-based media company that has become a go-to resource for travel professionals and enthusiasts alike. With its finger on the pulse of the travel industry, Skift provides cutting-edge news, research, and analysis, helping businesses and travelers navigate the ever-evolving landscape of global travel.

Skift was born out of a need for a more comprehensive and forward-thinking approach to travel industry reporting. Rafat Ali, a seasoned media entrepreneur, and Jason Clampet, a former editor at Frommer's, recognized the gap in the market for a platform that could provide in-depth analysis and insights into travel trends. They launched Skift with the mission to be the "daily homepage of the travel industry," offering a blend of news, data, and services that cater to the needs of travel professionals.

Since its inception, Skift has grown exponentially, expanding its reach and influence across the globe. The company hosts events, publishes reports, and offers a subscription service known as Skift Research, which provides detailed insights into various sectors of the travel industry. Skift's innovative approach and commitment to quality content have made it a trusted source for anyone looking to understand the complexities of travel and tourism.

The success of Skift can be attributed to its ability to adapt to the changing dynamics of the travel industry. By focusing on digital transformation, sustainability, and consumer behavior, Skift has positioned itself as a leader in travel intelligence. Its comprehensive coverage and forward-thinking perspective continue to shape the way businesses and travelers approach the world of travel, making it an indispensable resource in an ever-changing industry.