The Underrated Gem: Keith Harling's "Bring It On"

In the late 1990s, when country music was dominated by big names like Garth Brooks and Shania Twain, a lesser-known artist named Keith Harling released an album that quietly made its mark. "Bring It On," Harling's second studio album, was released on October 6, 1998, under the MCA Nashville label. This album, recorded in Nashville, Tennessee, showcased Harling's unique blend of traditional country sounds with a modern twist. Despite its quality and Harling's undeniable talent, "Bring It On" didn't receive the widespread recognition it deserved, leaving it as an underrated gem in the country music scene.

Keith Harling, a native of South Carolina, was known for his deep, resonant voice and his ability to infuse traditional country music with contemporary elements. "Bring It On" was a testament to his artistry, featuring tracks that ranged from upbeat, toe-tapping numbers to soulful ballads. The album's lead single, "Bring It On," was a catchy tune that captured the essence of Harling's style, blending honky-tonk rhythms with heartfelt lyrics. Other notable tracks included "There Goes the Neighborhood" and "I Never Go Around Mirrors," which showcased Harling's versatility as a musician.

The late 1990s was a competitive time in the country music industry, with many artists vying for the top spots on the charts. Harling's "Bring It On" faced stiff competition from more established artists, which may have contributed to its lack of commercial success. However, those who did discover the album found a collection of songs that resonated with authenticity and emotion. Harling's ability to tell stories through his music was evident in every track, making "Bring It On" a favorite among those who appreciated genuine country music.

While "Bring It On" may not have achieved the commercial success of other albums released during the same period, it remains a beloved piece of work for Keith Harling's fans. The album's production quality, combined with Harling's distinctive voice, created a sound that was both nostalgic and fresh. For those who enjoy exploring the depths of country music beyond the mainstream hits, "Bring It On" offers a rewarding listening experience.

It's important to recognize the challenges faced by artists like Keith Harling, who, despite their talent, often struggle to break through in a crowded industry. The music business can be unforgiving, with many factors influencing an album's success, from marketing budgets to radio play. Harling's "Bring It On" serves as a reminder of the many talented musicians who contribute to the rich tapestry of country music, even if they don't always receive the recognition they deserve.

For Gen Z listeners who may not be familiar with Keith Harling, "Bring It On" offers a glimpse into a time when country music was evolving, blending traditional sounds with new influences. It's an opportunity to appreciate the artistry of a musician who, despite the odds, created an album that continues to resonate with those who value authenticity in music. As we explore the diverse landscape of country music, it's worth taking a moment to listen to albums like "Bring It On" and celebrate the artists who have contributed to the genre's evolution.