Ajay Bijli is to cinemas what a rockstar is to music festivals — he knows how to captivate an audience and leave them wanting more. As the founder and chairman of PVR Cinemas, Bijli took on the Indian film exhibition industry with vision and vigor, transforming the movie-watching experience in a country that is absolutely mad about films. Born with an instinct for business, Bijli started PVR in 1997, based in the bustling city of Delhi. He saw an opportunity in a market begging for a more refined cinematic experience and, well, took it.
Why does Ajay Bijli matter? Because he dared to dream big and execute even bigger, reshaping an industry in the process. His work has influenced how over a billion people interact with films. Under Bijli's guidance, PVR not only brought the multiplex culture to India but also upped the standards with quality sound systems, comfortable seating, and gourmet food options that almost make you forget you're at a movie and not a concert. It wasn't just about selling tickets; it was about selling an experience.
Despite the achievement of establishing PVR as a household name, Bijli's journey wasn't without its challenges. The road to success is often bumpy, littered with troughs that test resilience. When the COVID-19 pandemic hit, cinemas worldwide faced unprecedented adversity. Screens went dark, popcorn machines stood still, and as the global community shuttered indoors, the cinematic experience seemed to flicker like a dying bulb. Here’s where Bijli's resilience shone, advocating vigorously for the survival of the cinema culture in a world that had resorted to streaming platforms.
For those who marvel at Bijli's achievements, it's pertinent to understand both sides of the coin. While many hail him as a pioneer who brought pizzazz to the theaters, some critics argue that the charm of single-screen theaters was overshadowed by the multiplex boom. Single-screen theaters in India, which were once hubs of community gathering, found themselves struggling to compete with the new-age multiplexes' allure. Yet, to paint Bijli as a villain in this story would be to misunderstand the demands of a rapidly changing audience landscape. His approach reflects a broader trend and need for modernization, suggesting that survival sometimes means evolution.
Cementing PVR's reputation took collaboration, experimentation, and sometimes going against conventional wisdom. Collaborations with international cinema chains helped PVR expand in new directions. PVR not only conquered Indian towns and cities, but its vision also transcended borders, leading to partnerships that introduced IMAX theaters to India. By keeping an eye on global trends, Bijli ensured PVR's offerings were aligned with international standards, providing audiences with the best technological advancements seamlessly integrated into their local movie experiences.
What often gets overshadowed by the glamor of success is Ajay Bijli’s softer side – a business leader who also emphasizes compassion and corporate social responsibility. He is aware of PVR’s vast reach and influence and uses this platform to bring about social change. Through initiatives like PVR Nest, they provide education and social support to underprivileged communities, underscoring an understanding that running a business isn't just about profits but about making a difference.
Gen Z, the digital-native cohort, faces an excess of choices when it comes to entertainment. The decision to step out for a movie, as opposed to streaming something new at home, hinges on the promise of an experience unlike any other. Ajay Bijli recognized this shift early on. By creating spaces that entice with more than just a movie — top-tier audio-visual technology, ambient atmospheres, and an array of food choices — PVR multiplexes have become places to hang out, celebrate, and unwind.
Yet, as technology continues to advance, Bijli remains at a crossroads with challenges that are still unfolding. Virtual reality, augmented reality, and the metaverse threaten to redefine engagement altogether. For a traditional cinematic experience to survive these digital upheavals, adaptation is crucial. Bijli’s next challenge is to integrate these innovations into the cinema experience seamlessly without compromising the essence of going to the movies.
Navigating through praise and criticism, Ajay Bijli stays the course, not just with an unwavering aim for growth but with a focus on adapting and thriving in cinema’s ever-changing landscape. His journey continues, with each decision and strategy bearing the potential to make waves far beyond India's borders. By keeping an eye on future trends and harnessing technology's potential alongside maintaining a connection to cinema's roots, Bijli has positioned PVR not just as a cinema chain, but as a cultural landmark capable of transcending generations.